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How Yoplait got its start
More than 100,000 French dairy farmers couldn’t go wrong when they banded together in 1964 to create the dairy cooperative that a year later would become Yoplait.
Seeing the potential of yogurt
At the time, the farmers from six regional dairy co-ops were eager to sell their wide range of products including yogurt on a national level in France. They knew they would have a better chance to accomplish this goal with the creation of Sociéte de Diffusion de Marque, also known as Sodima.