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General Mills China

Nourishing Lives™ is the mission of General Mills. We innovate to make people’s lives healthier, easier and richer.

The world’s sixth-largest food company, General Mills entered the Greater China market nearly three decades ago. In that time we have become one of the most influential food companies in Greater China.

Our broad portfolio includes popular brands like Häagen-Dazs, Wanchai Ferry, Bugles, V. Pearl, Fruit Trix and others.

We have six state-of-the-art manufacturing facilities and three Häagen-Dazs central kitchens located in Beijing, Shanghai, Nanjing, Guangzhou and Taiwan.

In Greater China, the company employs more than 5,000 people who work to introduce products that specifically meet Chinese consumers’ needs and tastes.

Manufacturing facilities6
Häagen-Dazs shops100-plus
Central kitchens3


Sales network across China

(Figures up to July 2009)

   


2012 Annual Report